These two brands needed to sync up because they were offered under one umbrella of "Anarah". Originally geared toward a female clientele, ReGenesis was offering something appealing and effective for males as well, so we strengthened the use of navy and gold in addition to adding male presence. Her work also serves couples, so there was the important message to convey that, which was accomplished in the opening illustration on the site design (see below) where the rays, from the logo is expressed from the "box" that Anarah was helping people step out of. Sounds simple? In the end it seems so, but it took some time figure out how to convey this succinctly.