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SAPERE

logo / pitch deck / promotional items / pop display

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This client has a technology that can measure monitor and anaylize liquids from the ease of an iPAD. Still in the beta stage at the time of the design, we prepared pitch decks for the investors. These decks include title pages, divider sections that the client can use easily in powerpoint keynote or google slides. The use of of color was a key factor in dividng this deck into categories.  

The word "sapere" means "know" in French, thus the name, but I was concerned that its' lack of self definition could work against it, thus we explored "KNOW NOW". Since the technology was immediate it made sense and it translated very well in context of apps buttons. (see samples below)

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app design exploration

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pitch deck divider pages (rest of deck is confidential)

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early logo concepts

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app designs

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I find it very important to explore possibilities of a brand "in context". It assists a client in making confident, final decisions. Even though this client was not designing a phone app, yet, he would be, eventually, and it was important the final logo work in this format. This exploration also allowed him to explore the catchy tagline that can be used in other areas. 

Clients also have events "on-the-fly" but may not have the budget to design an expensive booth. Easy-to-print materials for table-top displays are easy to make, once a brand is completed. One of promo items presented was a clever barrel-shaped thumb drive that served as a fun and memorable addition to his presentation. 

thumbdrive - promotional give away

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POP display

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